Vast Media Resources, Precision Audience Marketing
Marketing Solutions for Various Screens
Traditional marketing solutions are often only suitable for one type of screen. AdFurther provides solutions suitable for multiple types of screens simultaneously, and takes advantage of features of different screens in integrated marketing campaigns. AdFurther integrates huge volume high quality media traffic on PC, mobile phone, tablet and smart TV, collects vast multi-dimensional big data from different platforms, and applies cutting edge marketing technology to efficiently optimize marketing performance on various screens.
Higher Quality Publishers
AdFurther Trading Desk connects to tens of thousands of PC and mobile media on about 20 mainstream platforms of DSPs, SSPs, Ad Exchanges in China such as Taobao TANX, Baidu BES, Google ADX, Tencent ADX and Sina SAX etc. AdFurther Ad Network has long-term strategic partnership with 300+ Chinese premium publishers (ranks in Alex Top 500) and works closely with 1000+ high quality vertical publishers. Advertisers may select specific media, as well as DSPs, SSPs and Ad Exchanges to deliver according to their campaign demand. AdFurther will alsoprovide the most appropriate media and platforms strategy based on the brand’s campaign goal.
Wider Audience Reach
On PC screens, AdFurther manages 10+ billion per day ad impressions from premium Portal, Vertical, Video and Social publishers every day, which cover 98%+ of Chinese online audience and 450+ million unique visitors. On Mobile/Tablet screens, AdFurther integrates 300+ thousand mobile/tablet APPs, which covers 85%+ of Chinese mobile/tablet internet users and 420+ million unique visitors. On Smart TV screens, AdFurther has completed the integration of resources from major TV manufacturers, which covers 70+ million Smart TV users. Abundant traffic and wide audience reach may fulfill all large scale campaigns demand, and also provide the traffic base for precision targeting filter.
Audience Based Targeted Marketing
Traditional marketing solutions are usually based on media, which are proved to be inefficient way of marketing and lead to a big waste of marketing budget. AdFurther can provide solutions based on audience, which may help advertisers reach target audience more precisely and spend marketing budget more efficiently. AdFurther applies multiple targeting functions such as Demographic, Interest, Purchase Intention and Geographic etc. to target campaign audience, and applies technologies like scientific algorithm model, cross-publisher frequency control real-time optimizationreal-time optimization etc. to improve campaign performance.
Give full play to advantages and synergy effect of various marketing channels
One-Stop for Various Marketing Channels
AdFurther One-Stop Multi-Channel Promotion Service, according to the advantages and features of various channels such as standard display, video & rich media, mobile, social media, native ads and search engine etc., combined with advertiser's marketing objectives, provides professional cross-channel marketing solutions.
More Professional Channel Strategy and Service
Different marketing channels have their own advantages and features. AdFurther has deep insight in these advantages and features of various channels and owns rich experience, mature technology and solutions for various channels. According to campaign demand, AdFurther will smartly select the most appropriate channels, which could effectively achieve campaign goal, and will professionally integrate channels in single campaign, which give full play to synergy effect among channels and exponentially increase campaign ROI.
● Standard Display Ads with features of highly standardization, big volume traffic, wide coverage and lower unit price. AdFurther can help advertisers deliver brand messages to target audience at the greatest extent with standard display ads, which is also a cost-effective approach of attracting traffic to campaign sites with flexible precision targeting functions.
● Video & Rich Media Ads can carry rich brand information and innovative creative forms. AdFurther will help advertisers attract users’ attention, arouse users’ interest to the brand and give a deep brand impression to users, with various innovative ad forms.
● Mobile Devices are much closer to users physical, so AdFurther may help advertisers customize more innovative marketing campaigns combined with features of mobile ads, usage scenario and technologies unique to mobile like LBS, Augmented Reality, QR Code, etc.
● Social Media creates a platform where users and brands can communicate equally. By social media, AdFurther helps advertisers gain insight on consumer demand, interact with users, build brand communities, guide users create and share branding content, widely spread brand messages and increase social volume.
● Native Ads is an ad form which is more integrated into the media environment and less intrusive. AdFurther helps the brands display more valuable brand content in a more acceptable and trusty way, and improve user preference and interest to the brands.
● Search Engine is an important channel for users to take the initiative to obtain information. AdFurther helps advertisers display the right information to users who have the corresponding demand on more significant positions of search engine. At the same time, effect from all the other marketing channels, online and offline, converges here, so that we will optimize campaign’s conversion and ROI.
Better Technology, Better Campaign Performance
Stronger Technical Strength and Accumulation
Digital marketing is in an era of unprecedented revolution. Big data, cloud computing, RTB, O2O, LBS, HTML5, SCRM, QR Code, AR, rich media, WeChat, multi-screen interaction……many brands get loss in the trends of new technologies. AdFurther’s seasoned technical and R&D team can help advertisers flexibly apply various marketing technologies, visual effect, applications and tools to customize various campaign activities. With strong technical strength and accumulation, AdFurther has been performing outstanding in digital marketing technology innovation, which can help advertisers deal with any challenge of marketing technology revolution.
Bigger Multidimensional Marketing Data Volume
AdFurther, a leader of Chinese big data marketing, owns a data management platform with 900+ million user cookies and huge mobile device ID data, integrating uses’ browsing, search, social, engagement, register, purchase and authority 3rd party data. AdFurther collects and manages huge volume multi-dimension data from multi-channels, online to offline, PC to mobile, 150 billion data collection points each day, 8 trillion bytes core data volume, 10+ billion audience attributes data per day. Advertisers’ every campaign impression will be based on the scientific decision of AdFurther data management platform.
More Powerful Algorithm Models and Targeting Functions
AdFurther takes advantage of the most advanced marketing technology to help advertisers precisely reach target audience. AdFurther segments 5000+ user tags such as demography, interest, purchase intent and geography etc., and perform scientific analysis of media attributes, influence and audience relevance of media and influencers on social platforms, and also applies leading machine learning optimization algorithm model and real-time programmatic buying technology. According to advertisers’ campaign demand, AdFurther can deliver the right message to the right consumer at the right time in any digital channel, to achieve the best performance of campaigns.
More Effective Campaign Performance Optimization
No matter display ads, social marketing or SEO/SEM campaign, ideal marketing effect cannot be accomplished at one stroke. Professional and meticulous data research and optimization before, during and after campaign are required to achieve higher campaign ROI. AdFurther will provide detail multidimensional data reports and optimization solutions for every campaign. AdFurther’s seasoned campaign optimization team, who has experience of optimizing hundreds of campaigns, will ensure advertiser’s every campaign effect.
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