With the rapid development of PC, mobile phone and tablet screens, digital marketing has now entered the era of multi-screen. Marketing campaigns are often required to simultaneously run on different screens. AdFurther Multi-screen Media Trading Desk, single platform can meet the demand of targeted advertising on PC, mobile phone and tablet, which can help the brand adapt to challenges of the multi-screen marketing era.

Reach Target Audience at biggest Scale

AdFurther Media Trading Desk connects to tens of thousands of PC and mobile media on about 20 mainstream platforms of DSPs, SSPs, Ad Exchanges in China such as Taobao TANX, Baidu BES, Google ADX, Tencent ADX and Sina SAX etc. By AdFurther Media Trading Desk, advertisers can cover 10+ billion per day ad impressions from premium Portal, Vertical, Video and Social publishers every day, which cover 98%+ of Chinese online audience and 450+ million unique visitors. At the same time, advertisers can cover 300+ thousand mobile/tablet APPs, which covers 85%+ of Chinese mobile/tablet internet users and 420+ million unique visitors.

Industry Leading Technology

AdFurther Media Trading Desk applies the most advanced audience science analysis model, machine leaning and programmatic buying technology, which can achieve the real precise targeting ads delivery based on audience, and satisfy tailor made campaign demand, and help advertisers achieve the best marketing performance. Some of the AdFurther Media Trading Desk functions:

Data is Power

AdFurther is the leader of Chinese big data marketing. Every ad impression of AdFurther Multi-screen Media Trading Desk is based on scientific decision of its Data Management Platform, which owns 900+ million user cookies and huge mobile device ID data, integrating uses’ browsing, search, social, engagement, register, purchase and authority 3rd party data. AdFurther collects and manages huge volume multi-dimension data from multi-channels, online to offline, PC to mobile, 150 billion data collection points each day, 8 trillion bytes core data volume, 10+ billion audience attributes data per day. AdFurther Multi-screen DSP can complete real time audience attribute analysis in 3 milliseconds, complete every ad bidding in 30 milliseconds helps advertiser accurately and timely grasp every valuable marketing opportunity.

Standard display the ads have its limitation of influencing audience because of information explosion. Audience might tire of traditional standard display ads easily. AdFurther offers video & rich media ad network service, which provides richer forms of advertising to help advertisers tell their brand story on more premium publishers bring deeper brand images to audience or cause more audience interaction.

Brand Safe Guarantee by Premium Publishers

AdFurther Video & Rich Media Ad Network integrated 1000+ premium publishers which cover 90% of Chinese online users. AdFurther partners with Chinese premium portal like Sina, Tencent, Netease, Sohu and iFeng etc., Chinese video media like Youku, Tudou, iQiyi and LeTV etc., and Alex Top 50 Chinese vertical publishers from every industry/category, and has served more than 500 premium branding advertisers from industries such as FMCG/CPG, cosmetic, travel, auto, finance, luxury, IT, telecommunication and education etc.

More Innovative Creative, More Possibility

AdFurther Video & Rich Media Ad Network utilizes the most innovative video and rich media creative forms, which brings audience a whole new interactive experience. Innovative creative can carry more branded information as well as combine with more marketing technologies, and bring brand advertising more possibility. Through AdFurther Video & Rich Media Ad Network, brands can deliver many innovative video and rich media creative forms like video pre-roll, pop up video windows, expandable, roadblock and floating ads etc., which helps the brands attract users most attention, effectively communicate brand message and inspire users to interact with the brands in depth.

Right Creative, Right Time, Right Place, Right Audience

AdFurther Video & Rich Media Ad Network applies the most cutting edge ad serve and data analysis technology, targets brands’ audience, and helps brands achieve the biggest value of brand marketing. AdFurther understands marketing demand of advertisers. AdFurther’s ad network provides flexible and precision targeting solutions such as demographic, audience behavior, media content, geographic, time, frequency etc., delivers the right message to the right audience at the right time in any digital channels, helps brands utilize every penny of the marketing budget most efficiently.

The rise of social media allows users and brands stand on equal dialogue position. In the social ages, it is difficult to rely solely on a one-way communication mode to achieve the ideal effect of marketing. AdFurther provides professional social & native marketing solutions to help brands make better use of social media to do word of mouth type of marketing, and help advertisers not only become the branded content producer but also the guide of branded user generated content.

Targeted Weibo Native Ads

AdFurther Social Targeted Ad Platform is based on information of Weibo’s 600 million users and branded marketing related data, provides advertisers targeted and personalized Weibo marketing service. Brands can deliver messages to target audience accurately based on user attributes like geographic, age, sex, interest and social relation. Weibo promoted stream ads not only display with native forms which are easier accepted and trusted by users, but also have the full functions of ordinary Weibo tweets such as retweet, comment, collect and like etc., and after delivering to target audience the ads may spread many more times, maximize the brands’ advertising effect.

Let the Influencers Speak for the Brands

AdFurther Influencer Marketing Service across multiple social platforms such as Sina Weibo, Tencent Weibo, WeChat Public Account and Friend Circle, Weshi, QQ Zone etc., integrate 450 thousand influencers, and help brands find the best KOLs of the campaign through big data of influencers’ relationship, expression and attributes on social platforms. AdFurther strategic partners with many famous entertainment companies, makes 15,000 celebrities speak for the brands. By collecting data of users’ search information of brands and celebrities, UGC comments and endorsement history of celebrities, professionally analyzing attributes, influence and audience relevancy of celebrities, AdFurther helps brands find the best spokesperson. Rapidly increase brand awareness, strengthen target brand image, and bring more fans/followers to the brands.

Full Spectrum of Social Marketing

AdFurther Social Integrated Marketing Solution can integrate multiple social media platforms like Weibo, WeChat and vertical communities like BBS etc., help advertisers act professionally in social marketing campaigns. AdFurther, an industry leading social marketing service provider, provides comprehensive enterprise tailor made social marketing management service including social monitoring, data mining, brand own media operation, social CRM and social advertising campaign etc.

Search engine is an important channel for users to access information. But competition of marketing on search engine is becoming increasingly fierce, and advertisers are facing the challenge of continuously decreasing ROI on search engine. AdFurther Search Engine Marketing Service helps advertisers promote their bands and products on search engines more intelligently and more efficiently, and achieve better campaign ROI.

Better Conversion to Brands with SEM/SEO

AdFurther provides effective SEM/SEO service on all mainstream Chinese search engines including Baidu, Google, 360, Sogou and Youdao etc. Our seasoned SEM/SEO professional will proceed from features of the brand, industry and competitors, and integrate user search behavior, brand website content etc. to develop search engine marketing solution with the best performance for brands. Also we will optimize campaign content and campaign tactics according to advertiser’s marketing goal during the campaign, ensure the brand will achieve the best marketing conversion and ROI on search engine.

Exclusive Branded Content Publishing Platform

AdFurther Baidu Brand Zone Service is a custom made exclusive content publishing platform for brands. AdFurther help brands integrate multiple creative formats including text, image and video on the very top of Baidu search result page, which is an innovative search marketing model. AdFurther Baidu Brand Zone Service will deliver brand message on the golden position of Baidu first search page, which gives audience the best first impression, establishes brand image, increases trust and shortens the information path, provides convenient sales channels and strongly enhances marketing performance.

Professional Content Marketing Service

AdFurther provides professional Content Marketing Service for advertisers. AdFurther not only helps advertisers publish PR articles, but also build professional and trusty branded wiki content on wiki platforms like Baidu Wiki, which improves the credibility of the brand to users, and also helps the brand messages get better ranking on search engine at the same time. AdFurther Q&A Marketing Service helps advertisers build and maintain brand related Q&A on Q&A platforms like Baidu Zhidao, and helps the brands interact with potential consumers, and also implant brand information at the same time, to produce a wide range of word-of-mouth effect.